Elaine Stallard, international education expert and founder of Winter’s International School Finder, recently spoke to the PIE website for Professionals in International Education.
PIE is the premier online news source for Professionals in International Education.
The article discusses the frustrations that both schools and parents face as they navigate the international education landscape.
“International schools need to understand how families evaluate and select schools, beyond just brand identity and reputation. The majority of international schools prioritise these two components over everything else when it comes to their marketing plans, but having a deeper understanding of what a parent and child requires at a new school will help give the school an edge over its competitors.“
For more insight, read the full article here